free
training
How to Market During a Rebrand
Keep momentum, retain revenue, and keep clients engaged.
Marketing and sales strategy for the six to twelve months of a rebrand transition - what to focus on, what to avoid, and how to keep the business running while you rebuild it.
video training + guide
BONUS: Includes the referral email template: the exact copy I send to past clients before a rebrand launches.
- Megan Long, Founder Second First®
"It felt like we suddenly had an executive-level expert embedded in our team."
DRS was first on my radar over a year ago after seeing projects that really resonated with my aesthetic: polished, professional, and B2B appropriate, without being cold and lifeless.
Diana has the ability to masterfully interpret the client's vision, while layering on her own expertise and creative direction. Because of this, there were areas that she took the initiative to provide alt copy, or add to the project in ways she knew would convert better, but never in a presumptuous or pushy way.
When I received the finished draft of this sales page, I totally cried at how absolutely seen and understood I felt, and how well-taken-care-of the brand was. She clearly has high standards for herself and her studio, and it's incredibly appreciated. She immediately understood not only our company, but our ideal client (and their psychology).
There is no way this project and upcoming launch would be nearly as successful without Diana.
Here is what I keep seeing
and a brand that is missing its mojo, its juice 🧃, the je ne sais quoi that makes someone stop scrolling, remember you, and come back.
A founder with years of experience, a strong offer, clients who love them...
The thing is, you can not really DIY your way out of that.
If you are not a brand designer, you are working from what you can see, and what you can see is templates, kits, the same ten directions cycling through everyone's Pinterest boards. You end up looking like the industry, because that is what the available tools produce.
The brands that actually stop people mid-scroll have two things in tension.
Editorial and a little bit of chaos. Polished and a little bit of sass. (You know exactly what I mean.) That duality is not an accident and it is not something a template can produce. It takes someone who can see both sides of you and knows how to let them coexist without one cancelling the other out.
your BRAND
The polished and the playful. The authority and the edge.
I'll give you a brand built around the full spectrum of who you are, with assets stress-tested across every touchpoint, so the version of you that closes deals and the version that makes people want to stay are finally in the same place, and you stop looking like everyone else in your space and start looking like yourself.
ALL OF you
SHOULD reflect
The Proof is in the PUDDING PARTNERSHIP
Conversations with the founders who outgrew the industry standard
(Keep your reading glasses on 🤭 these founders had a lot to say, and I didn't want to cut the good parts just to save space.)
- Lissie Poyner, Diabetes Health Coach,
Founder of Needles and Spoons and Beep Marketing Co.
"There are no limits to what Diana can do."
- First 5 figure launch after Diana rebranded our website and sales page
- Diana developed an entirely new brand for a sub-section of our business
- More web traffic to our website after Diana helped us develop our blog and free resource hub.
wins
I love that as soon as I bring an idea to her, she is 100% in. She has helped me not only relaunch my website and brand, but she goes above and beyond. She's helped me launch a directory, my podcast and even has gone out of her way to create a shot list for photoshoots (all while finding our studio for us from another country AND communicating with the photographer directly).
I cannot tell you how much peace of mind it gives me as a business owner to have Diana on our side. I do not need to worry about my branding because it's in the best hands possible.
- Isaac, Founder of Skin Grip
"I can create strategy and hand it over to you knowing that you can take it and run with it. That is very freeing for me."
A lot of brands think they are doing a good job, but in reality they have no direction. They have no strategy. They just have good design. The reason I personally love working with you is because you understand brand and storytelling on a level that goes much deeper than colors and logos. I do believe that there is a special essence to the human touch that allows us to communicate emotions and feelings better than AI.
- Dynasti Hunt Harris, Founder of Tayden Impact Partners
"Working with Diana is one of the best decisions I’ve made as a founder. "
She built Tayden’s original brand from the ground up with such clarity, care, and intentionality - and it continues to hold true, even as we’ve evolved. When we needed to revisit and expand key materials recently, I knew immediately that I wanted to bring her back in.
Diana has that rare ability to blend strategy with design, to translate vision into something that feels not just beautiful but true. She helped us organize, refine, and elevate our branding experience so it could keep pace with our growing systems and deeper body of work. Every time we work together, I walk away feeling seen, supported, and proud of what we’ve built.
I keep coming back because Diana doesn’t just get the assignment, she makes it better. She’s a thought partner, a systems thinker, and someone who genuinely cares about the work and the people behind it. I can’t recommend her highly enough.
WHAT TO expect AROUND HERE
Strategic, human-led outcomes designed to outlast the project.
Command
a level of immediate recognition that filters out the noise, ensuring your first impression acts as a definitive signal for the people you actually want to reach.
CRAFT
A commitment to human-led creative execution. Every brand, website, and visual is hand-crafted and strategic, with zero AI-generated shortcuts.
shift
the sales process so it begins long before the first call, creating a sense of inevitability around your offer that makes the "sold" part feel like a formality.
anchor
your business in a future-proof identity that reflects your growth, ensuring your brand remains a strategic asset rather than a limitation of where you used to be.
Hi, I'm Diana
...and I’ve spent the last eight years identifying where strategy and design have come apart, and rebuilding both for founders who are ready to be seen.
I started Deeply Rooted because I saw too many visionaries editing themselves down to the 'safe' parts of their brand, leaving the most potent parts of their personality and expertise unseen. My goal is to ensure you finally show up with an identity that matches the depth of your work and supports the growth you’ve already achieved....
I don’t believe in branding or design as a static event, but as a living reflection of your evolution as a founder.
Together, let's distill your essence into a strategic anchor, a visual and digital foundation that is naturally future-proof because it is rooted in who you are, giving you the space to grow without ever outgrowing your brand.
